What are directory listings?

Think back to yellow pages or white pages, you remember those big door stop books that sat next to your landline, that you would refer to when trying to find a phone number for the butcher down the road. Well now they are located on the web and you complete a keyword search on a search engine like Google or Bing.

How do they work?

What you are listing is your NAP, which is short for name, address and phone number or your business. Currently their are 350 directory listings available on the web. Imagine getting your details listed that many times! So the more directory listings you have the more Google or Bing sees your NAP that points to your website. Pretty easy hey!

NAP details must be accurate

What you have listed on your website as your business name, your address and your phone number must be the same on your directory listings. The search engines are smart and know that by marrying up those details makes you pop up more often for certain keyword searches. But if you ever move premises, change you phone number or change you business name, then you need to update you directory listings to match you website details.

Directory listings and SEO

Have you ever noticed when you search for something in Google, you get most of the time a picture of a map with 3-4 options of the closest businesses to you ranking for those keywords. That is what we call the map pack and being in the top 3 gets your business NAP listed at the beginning of the search results. Being visible so high up in the search results is what people look for when they start to scan through the result options.

Who can complete my listings for me?

It’s nice to know that you can search for these directories and list your business yourself, but it is time consuming and I can bet that by the time you get to about 15 or 20 you would most likely have given up. SEO services Brisbane can offer you a great package which get you listed on all 350 directories. These are all hand done by a person and not a computer so listing is confirmed, checked and marked off as completed. Be careful of cheap offers as computer completed listings don’ go through correctly and you end up paying for 350 with only 50 that actually work. Expect to pay between US$1.00 -$3.00 per listing.